Simple efforts such as installing a rain barrel or planting a rain garden can help protect everything we love about Lake Michigan and other local waterways.


Jun 2, 2018, 9:00 AM

MMSD Rain Garden Plant Sale Pickup

MMSD Headquarter's parking lot

9:00 AM - Noon

260 W. Seeboth Street

Milwaukee, WI 53204


Holidays Hours

Please note the Fresh Coast Resource Center will be closed on Monday, May 28, 2018 in honor of the Memorial Day holiday.

What Is Green Infrastructure?

It captures, absorbs and stores rain and melting snow, taking on numerous shapes and sizes from 55-gallon rain barrels to trees and porous pavers for parking lots, driveways and sidewalks. Green roofs can top buildings and bioswales can line city streets.


• Helps protect rivers and lakes from water pollution.

• Keeps stormwater from becoming someone else's headache downstream.

• Reduces the risk of basement backups and sewer overflows.

Explore Benefits

Our Goal

We have an aggressive goal and we need your help! It's to create, by the year 2035, enough green infrastructure in our region to capture 740 million gallons of water every time it rains. Why? To reduce water pollution and improve our rivers and Lake Michigan. Yes, 740 million gallons is huge, but consider this:

One Inch of Rain on MMSD's Service Area = 7.1 Billion Gallons of Water.

Freshcoast 740 Goal

Green Infrastructure

Local Projects

Residential Project

Rain Garden By A Local Homeowner

Non-Profit Project

Porous Pavement By Urban Ecology Center

Private Project

Green Roof By Northwestern Mutual Life Insurance

Municipal Project

Bioswale By The Village Of Brown Deer


Green Strategies

Rain Barrels & Cisterns

collect rain for later

Rain Gardens

beauty & rain collection

Native Landscaping

create a healthy habitat

Stormwater Trees

hold more water

Soil Amendments

create deeper roots

Green Roofs

lower your utility bills

Porous Pavement

rain soaks into the ground


catch dirty road runoff


support wildlife


manage flooding upstream

All Strategies